Shopping cart abandonment is a major issue for online retailers. It’s estimated that around 70% of shoppers abandon their carts before completing a purchase. This can be a huge financial loss for businesses, as well as a source of frustration for customers.
Fortunately, there are a few simple steps you can take to help reduce shopping cart abandonment and increase your sales. Here are five tips to help you combat shopping cart abandonment:
1. Offer Free Shipping
One of the most common reasons for shopping cart abandonment is the cost of shipping. Offering free shipping can be a great way to encourage customers to complete their purchase. Even if you can’t offer free shipping on all orders, consider offering it on orders over a certain amount.
2. Make Checkout Easy
Another common reason for shopping cart abandonment is a complicated checkout process. Make sure your checkout process is as simple and straightforward as possible. This means having a clear and concise checkout page, as well as offering multiple payment options.
3. Offer Discounts
Discounts are a great way to encourage customers to complete their purchase. Consider offering discounts for first-time customers, or for customers who spend a certain amount. You can also offer discounts for customers who sign up for your newsletter or follow you on social media.
4. Send Reminder Emails
If a customer abandons their cart, consider sending them a reminder email. This can be a great way to remind them of their purchase and encourage them to complete it. Make sure to include a link to their cart so they can easily pick up where they left off.
5. Make Returns Easy
Finally, make sure your return policy is clear and easy to understand. This can help to reduce customer anxiety and encourage them to complete their purchase. Make sure to include information about how long customers have to return items, as well as any fees associated with returns.
By following these tips, you can help to reduce shopping cart abandonment and increase your sales. Remember, every customer is different, so it’s important to experiment and find what works best for your business. Good luck!